Blueberry has long been a favourite flavour in desserts, smoothies and juices. When that familiar berry profile is combined with fine carbonation and poured into a sleek, colourful can, it becomes something completely new: Rita Sparkling Blueberry – a bright, effervescent drink created for consumers who want flavour, fun and a visually striking beverage in every sip. Whether it appears in a convenience-store fridge, a café chiller or an online mixed case, this sparkling drink gives retailers and importers a standout product that is simple to explain and easy for shoppers to choose.


Rita Sparkling Blueberry is a fruit-forward sparkling drink that fits the global shift toward flavoured, lighter, more expressive beverages and is backed by Rita Food & Drink Co., Ltd. – a Vietnamese manufacturer with strong OEM/ODM services, modern production facilities and a proven export portfolio.

1. Why a Sparkling Blueberry Drink Makes Sense in today’s Market

Why a Sparkling Blueberry Drink Makes Sense in todays Market

1.1 A growing global appetite for sparkling and flavoured drinks

Across the world, shoppers are steadily moving away from traditional sugary sodas and exploring lighter, fruit-based sparkling options. Expert Market Research estimates that the global sparkling water market reached around USD 32.74 billion in 2024, with projections that it could climb to nearly USD 77.51 billion by 2034, at an expected CAGR of about 9% between 2025 and 2034.

Within that broader category, flavoured products are especially important. Dataintelo reports that the flavoured sparkling water market was valued at USD 25.9 billion in 2023 and is projected to reach approximately USD 49.7 billion by 2032, with a robust CAGR of 7.2%.

Another analysis notes that flavoured sparkling water already accounts for over 60% of category value, and that roughly 55% of consumers prefer fruit-infused sparkling options, especially those featuring berry and citrus flavours.

At the same time, Vietnam – a key production base for Rita Sparkling Blueberry – is seeing its own soft drink market expand. A 2024 industry report shows that soft drink sales in Vietnam reached 4.658 billion litres in 2023, up 4.8% from the previous year. Ready-to-drink tea, bottled water and carbonated drinks are named as the top three segments.

Taken together, these numbers tell a clear story:

  • Sparkling and flavoured beverages are now a mainstream choice, not a niche.
  • Fruit flavours, including berry profiles like blueberry, are central to category growth.
  • Emerging markets like Vietnam are becoming important supply hubs for global beverage brands.

In this context, a product such as Rita Sparkling Blueberry gives buyers a timely way to participate in the sparkling trend with a flavour that is colourful, contemporary and versatile.

1.2 Blueberry as a modern flavour hero

Blueberry carries several advantages in a sparkling format:

  • Its natural colour creates a visually dramatic drink that stands out in the fridge.
  • The flavour is familiar enough for cautious shoppers, yet distinct enough to feel modern.
  • Blueberry pairs easily with lemon, grape or mixed-berry notes, giving space for future line extensions.

That combination of familiarity and freshness makes Rita Sparkling Blueberry a smart anchor flavour for any sparkling fruit range.

2. What Is Rita Sparkling Blueberry? – Taste, Texture and Occasion

2.1. A fruit-driven sparkling profile

Rita Sparkling Blueberry is built around three core elements that define its drinking experience.

1. Blueberry flavour
The drink delivers a clear berry character – juicy, slightly sweet and with a gentle tart edge – that feels familiar to juice drinkers but brighter and lighter thanks to the carbonation. The blueberry note is carefully balanced so that it feels clean and enjoyable even when served very cold.

2. Sparkling bubbles
Fine, lively bubbles lift the aroma and add a refreshing sensation. The carbonation level is tuned so that Rita Sparkling Blueberry feels crisp and playful rather than harsh or overly gassy. Each sip feels effervescent but smooth, making it easy to finish the whole can.

3. Eye-catching appearance
The blueberry tone gives the liquid an attractive, photogenic colour that looks great through clear packs or on decorated cans. This visual impact is especially valuable in chilled cabinets and on social media, where colour and design strongly influence purchase decisions.

Put together, these elements create a sparkling blueberry beverage that:

  • Works as a stand-alone drink served ice-cold
  • Pairs well with light meals, desserts or snacks
  • Fits daytime and evening occasions alike, from casual lunches to relaxed get-togethers

2.2. Who reaches for Rita Sparkling Blueberry?

The product is designed for consumers who:

  • Enjoy fruit flavours but want something more interesting than a still juice or plain water
  • Like carbonation but are open to alternatives beyond classic cola or lemon-lime sodas
  • Pay attention to flavour names, colours and packaging when choosing a drink to share, photograph or post online

In practical terms, Rita Sparkling Blueberry appeals to:

  • Teenagers and young adults who browse for colourful, Instagram-friendly drinks
  • Office workers who want a flavourful, sparkling option in the afternoon
  • Café visitors who look for non-alcoholic choices with a premium, crafted feel

2.3. Usage occasions and pairing ideas

For cafés, restaurants and foodservice operators, Rita Sparkling Blueberry can act as:

  • A signature non-alcoholic blue or purple drink on the menu
  • The base for simple mocktails – for example, mixed with a splash of lemonade over ice and garnished with berries
  • A natural partner to cakes, pastries, waffles, pancakes or brunch items

For retailers and convenience stores, it can serve as:

  • A seasonal or permanent “blue focal point” in the fridge
  • A highlight item in cross-promotions with snacks or bakery products
  • A key SKU in variety packs featuring several Rita sparkling drinks

These flexible occasions give buyers multiple ways to position Rita Sparkling Blueberry without needing separate marketing campaigns for each channel.

3. How Rita Sparkling Blueberry Is Crafted – From Idea to Final Can

From Idea to Final Can

3.1 Flavour development and balance

When Rita Food & Drink Co., Ltd. develops a new sparkling drink such as Rita Sparkling Blueberry, the R&D team focuses on achieving the right balance between sweetness, acidity and aroma.

Typical development steps include:

  • Selecting blueberry components that offer a stable colour and an authentic aromatic profile even after carbonation and processing.
  • Adjusting acidity – often with lemon-style or citric notes – to keep the drink refreshing and avoid a flat, sugary impression.
  • Tuning carbonation levels to work with the fruit character, ensuring that bubbles feel fine and pleasant, not aggressive.

Multiple sample rounds are produced and tasted in-house. When working with OEM/ODM partners, Rita can also share prototype samples with key customers, gathering feedback before locking the final recipe. This results in Rita Sparkling Blueberry versions that feel both distinctive and well adapted to specific regional taste preferences.

3.2 Production technology and quality control

Once the recipe is set, production usually follows a series of precise steps:

  1. Blending – Water, sweeteners, blueberry elements and other ingredients are combined in stainless steel tanks according to the standard formula for Rita Sparkling Blueberry.
  2. Filtration and standardisation – The base drink is filtered and checked to ensure consistency in colour, taste and aroma, batch after batch.
  3. Carbonation – Carbon dioxide is injected under controlled temperature and pressure, giving the beverage its sparkling character while preserving flavour.
  4. Filling and packaging – The drink is filled into cans or PET bottles on automated lines, then sealed, coded, wrapped and prepared for shipment.
  5. Final checks – Each batch goes through taste tests, carbonation-level measurement, packaging integrity checks and stability assessments.

Because Rita already produces a wide range of carbonated and non-carbonated drinks, the same high standards of hygiene, food safety and process control apply to Rita Sparkling Blueberry as to the company’s other export beverages.

3.3 Packaging and visual identity

For a product like Rita Sparkling Blueberry, packaging is more than just a container – it is a key part of the story:

  • Sleek can proportions make the drink feel modern and easy to hold.
  • Blue and purple colour accents are used to signal blueberry flavour at a glance.
  • Clean typography and logo placement ensure that the name “Rita Sparkling Blueberry” is immediately visible, even in crowded fridges.

For private-label customers, Rita can adjust artwork, fonts and layout while keeping core design principles that make sparkling blueberry drinks pop on the shelf.

4. Rita Sparkling Blueberry Inside the Rita Portfolio

The strength of Rita Sparkling Blueberry is amplified by its place in a broader range of beverages. This allows importers, wholesalers and retailers to build complete assortments from a single supplier while maintaining a consistent brand story.

4.1 Best-selling Rita beverages that support the sparkling range

Several popular Rita lines pair naturally with Rita Sparkling Blueberry in fridges, menus and online shops, such as:

Placed together in a cooler, these products create a strong brand block in which Rita Sparkling Blueberry can act as a vivid, fruit-based sparkling anchor. Retailers can easily build mixed cases, variety packs or “Rita corners” in-store, which improves brand recognition and encourages trial.

4.2 How Rita uses the same expertise to create its sparkling blueberry drink

The technology and know-how behind these best-sellers directly support the quality of Rita Sparkling Blueberry:

  • Experience with fruit juice ensures that the blueberry profile feels natural and consistent across shipments.
  • Skills gained from kombucha and carbonated lines help deliver the right bubble size, carbonation stability and flavour integration.
  • Protein drink production has strengthened Rita’s quality-control systems, traceability and export documentation capabilities, which benefit all beverages made at the company’s facilities.

For buyers, this means that Rita Sparkling Blueberry is not a one-off experiment but part of a carefully built ecosystem of drinks, supported by robust production and quality processes.

5. Working with Rita Food & Drink Co., Ltd. – OEM/ODM for Sparkling Blueberry

5.1 Flexible manufacturing and private label options

Rita Food & Drink Co., Ltd. positions itself not only as a brand owner but also as a flexible OEM/ODM partner. For Rita Sparkling Blueberry, partners typically have two main options:

1. Import the Rita brand

  • Use the existing Rita Sparkling Blueberry design, recipe and packaging format.
  • Benefit from Rita’s brand recognition in some markets and the attractive in-house packaging design.
  • Focus your resources on distribution, merchandising and marketing rather than product development.

2. Create a private label based on the same concept

  • Keep the sparkling blueberry base recipe but adapt sweetness, carbonation level or colour intensity.
  • Develop a custom brand identity, name and label using Rita’s support for artwork, language versions and regulatory text.
  • Choose from multiple packaging sizes and types – for example, sleek cans for convenience stores, standard cans for supermarkets or PET bottles for gyms and on-the-go outlets.

This flexibility allows partners to use the Rita Sparkling Blueberry concept as a ready-made foundation while still building their own unique brand positioning.

5.2. Export experience and technical support

Rita’s long experience with international customers means it can support:

  • Product registration and documentation – providing technical sheets, ingredient lists and certificates required by import authorities.
  • Advice on flavour adaptation for local tastes – for example, more tartness in some regions, softer sweetness in others.
  • Efficient container loading that combines Rita Sparkling Blueberry with other beverages in the portfolio, optimising freight costs.

For businesses entering or expanding in flavoured sparkling drinks, partnering with Rita provides a shortcut from concept to shelf-ready product, with fewer technical and logistical obstacles.

5.3. What importers should evaluate when choosing a sparkling blueberry supplier

When selecting a production partner for a sparkling blueberry drink, importers and brand owners should consider:

  • Consistency of flavour and carbonation across multiple batches
  • Flexibility in minimum order quantities and mixed loads for new product launches
  • Support for private-label graphics and regulatory compliance
  • Proven experience in export markets similar to their own

Rita Sparkling Blueberry, backed by Rita Food & Drink Co., Ltd., addresses each of these points by combining a clear flavour concept, reliable manufacturing and practical OEM/ODM support.

6. Go-to-Market Ideas for Rita Sparkling Blueberry

6.1 Positioning in retail and foodservice

To make the most of Rita Sparkling Blueberry, buyers can consider several practical merchandising and menu strategies:

  • Colour-driven merchandising – Use the drink’s deep berry colour as a visual focal point in fridges or promotional displays, grouping it with complementary purple and blue products.
  • Mix-and-match promotions – Pair Rita Sparkling Blueberry with Rita kombucha, coconut water or Bici Bici in “3 for” offers or small discovery packs to encourage trial.
  • Menu highlights – In cafés or dessert shops, feature Rita Sparkling Blueberry as a named signature drink, potentially with simple garnishes like fresh berries or citrus slices.

Because the flavour is recognisable and the packaging is visually strong, sales teams can quickly explain the product to new customers and build themed promotions around it.

6.2 Storytelling: From Vietnam to global shelves

Rita is based in Vietnam, a country where soft drink consumption is still growing and where per-capita beverage intake remains below the global average, leaving room for continued expansion and innovation.

For marketing teams, this origin story can be used to highlight:

  • A dynamic Southeast Asian production base that understands tropical flavours
  • Access to fruit expertise and long-running beverage traditions
  • A modern factory network capable of supplying many regions consistently

Framing Rita Sparkling Blueberry as part of this broader narrative helps position it as both exotic and reliable – a drink with a global outlook but clear, single-country sourcing and manufacturing.

6.3 Digital marketing and content ideas

Online, Rita Sparkling Blueberry lends itself naturally to visual storytelling:

  • Short videos showing the can opening, the fizz and the pouring action over ice
  • Lifestyle imagery of picnics, rooftop gatherings or café moments featuring the product
  • Posts that highlight pairing ideas with bakery items, brunch dishes or desserts

Distributors and brands can also use behind-the-scenes content of Rita’s production lines (where possible) to build trust and demonstrate that Rita Sparkling Blueberry comes from a serious, export-ready manufacturer rather than an unknown source.

sparkling and flavoured drinks
RITA sparkling and flavoured drinks

7. FAQs about Rita Sparkling Blueberry

1. What exactly is Rita Sparkling Blueberry?

Rita Sparkling Blueberry is a carbonated fruit drink that combines blueberry flavour with fine bubbles in a convenient can or bottle. It is part of Rita’s sparkling beverage portfolio and is designed to deliver a vibrant berry experience in every sip.

2.Who is the ideal consumer for this drink?

The product is aimed at people who enjoy flavoured sparkling beverages and want something colourful and fruit-driven instead of the usual cola or lemon-lime soda. It appeals to teenagers, young adults and anyone who chooses drinks based on flavour, appearance and lifestyle image.

3. How should retailers display Rita Sparkling Blueberry?

Retailers can place Rita Sparkling Blueberry:

  • In the main soft drink fridge as a feature flavour
  • In a “sparkling and flavoured water” section for modern beverages
  • Next to other Rita products to create a dedicated brand block

Combining upright cans with a small branded sign or shelf-talker helps catch attention and guide shoppers to the blueberry option.

4. Can the recipe or sweetness level be adjusted for local markets?

Yes. Through OEM/ODM services, Rita can adapt the formula of Rita Sparkling Blueberry to match local taste preferences by changing sweetness, flavour intensity or carbonation level. Packaging text, languages and design can also be localised.

5. Is Rita Sparkling Blueberry suitable for online sales and delivery boxes?

The drink is shelf-stable and packed in robust containers, making it suitable for e-commerce, subscription boxes and gift sets. It can be shipped along with other Rita beverages in mixed cases for online customers to discover.

6. What other Rita products pair well with Sparkling Blueberry in a portfolio?

Great companions include Rita Sparkling Kombucha with Prebiotic, Rita Coconut Water, Rita Aloe Vera Drink with Pulp, Bici Bici Fruit Juice with Nata de Coco and Rita Protein Milk Shake. Together, they create a strong selection of tropical, functional and indulgent drinks.

7. How can importers or brands start working with Rita Food & Drink Co., Ltd.?

The usual process is simple: share your idea, target channel and packaging requirements. Rita’s team then prepares a proposal based on Rita Sparkling Blueberry, sends samples, adjusts the formula if needed and works with you on packaging and logistics for the first order.