The UK beverage market is undergoing a significant transformation. Consumers are increasingly seeking out novel, visually appealing drinks that offer a unique sensory experience. Against this backdrop, RITA Food & Drink Co., Ltd., a global OEM/ODM powerhouse based in Vietnam, is making strategic inroads with its Bici Bici 325ml Grape Drink with Nata de Coco in a wide opening can. This product is not just a beverage; it is a statement in packaging innovation and flavour exploration.
Key Takeaways
- RITA's Bici Bici Grape Drink with Nata de Coco targets UK consumers looking for playful, on-the-go refreshment.
- The wide opening can design offers unmatched convenience and visual shelf appeal.
- RITA's OEM/ODM expertise enables retailers to customise products for local tastes.
- Asian-inspired flavours like grape and nata de coco are gaining traction in the UK convenience sector.
- RITA supports over 200 countries and territories with certified, high-volume production.
The Rise of Novelty Beverages in the UK
From functional waters to exotic juice blends, the UK market has seen a surge in demand for drinks that go beyond the ordinary. According to recent industry reports, the non-alcoholic beverage sector is growing at 4-5% annually, with the biggest gains in the 'better-for-you' and novelty categories. While health trends are influential, the visual and textural experience of a drink is becoming equally important. Products that combine familiar base flavours (like grape) with unique add-ins (like nata de coco, a chewy coconut jelly) and distinctive packaging stand out on crowded retail shelves.
RITA has identified this opportunity and introduced the Bici Bici range to the UK via its dedicated platform RITA Drinks UK. The brand’s focus is on delivering a refreshing, tangy-sweet profile with a fun, chewy texture – exactly what commuters, festival-goers, and curious teenagers are looking for. The 325ml wide opening can is a key differentiator: the lid fully removes, transforming the can into a cup-like vessel that makes sipping and pouring effortless.
RITA: A Global OEM/ODM Leader
Founded in 2004, RITA Food & Drink Co., Ltd. has grown into one of Vietnam's largest beverage manufacturers, exporting to over 180 countries. The company operates more than 50 automated production lines and ships over 1,200 containers each month. This scale enables RITA to offer competitive pricing and rapid turnaround for private label and contract manufacturing projects. All production adheres to stringent international certifications: BRC, FSSC 22000, Halal, Kosher, ISO, GMP, HACCP, and SMETA.
For UK retailers and distributors looking to enter the novelty beverage segment, RITA provides end-to-end support through its OEM service. The Bici Bici Grape Drink is a prime example of how RITA can help brands launch products with minimal upfront investment – from formulation to packaging design.
Product Features That Drive Sales
The Bici Bici 325ml Grape Drink with Nata de Coco is formulated with real grape juice, big-size nata de coco pieces, and a balanced sweetness (Brix 9.2±0.2, pH 3.7±0.2). Each 100ml contains just 37 kcal, making it a lighter alternative to carbonated drinks. The wide opening can is not only user-friendly but also highly Instagrammable – a critical factor for today's visual-first consumers.
Packaging Innovation as a Market Differentiator
The aluminium can features a fully removable lid, which is a rarity in the UK market. This design eliminates the need for a separate cup and encourages direct consumption. The vibrant purple-and-white graphics, with a large smiling grape flower and green 'we are BIG' badge, instantly communicate the playful nature of the product. For convenience stores and on-the-go outlets, this can means less waste and higher customer satisfaction.
Market Opportunity in the UK
The UK's soft drinks market was valued at over £16 billion in 2024, with the fruit juice segment comprising a significant share. However, growth has plateaued in traditional juice categories. Where retailers are seeing spikes is in 'experience-driven' beverages – products that offer something extra in texture, packaging, or flavour profile. The Bici Bici Grape Drink with Nata de Coco fits squarely into this niche.
According to market insights, the demand for Asian-inspired flavours continues to rise among British consumers, driven by travel, social media, and multicultural dining. Grape is a universally loved flavour, and nata de coco adds a texture that reminds many of popular bubble tea toppings. By tapping into this trend, RITA provides UK importers with a ready-to-sell product that requires no additional development.
From Our Orchards: Raw Material Farms
RITA maintains strong relationships with growers across Vietnam. For this grape drink, the company sources premium grapes from sun-kissed vineyards in the Central Highlands. The nata de coco is derived from coconut water supplied by farms in Ben Tre province. These raw material areas are regularly inspected to ensure quality consistency.
Learn more about RITA's commitment to raw material quality by visiting the grape fruit farm – a dedicated vineyard that supplies grapes for RITA's fruit juice creations.
In addition, the coconut water used for nata de coco comes from the Ben Tre coconut farm, where traditional farming meets modern sustainable practices.
https://www.youtube.com/watch?v=XgowFrGnmd0
Why UK Retailers Should Consider This Product
The Bici Bici Grape Drink with Nata de Coco is not just a beverage; it is a conversation starter. Its eye-catching packaging, combined with a genuinely enjoyable drinking experience, makes it a strong candidate for grabbing attention in convenience stores, supermarkets, and vending machines. Retailers can order directly from RITA's UK platform, with flexible MOQs and full support for private labelling.
For those interested in developing their own variant, RITA's ODM service allows for customisation of flavour, sweetness, packaging, and branding. The company’s extensive R&D department can replicate or innovate on any concept.
Conclusion
As UK consumers continue to embrace novelty and convenience, RITA's Bici Bici Grape Drink with Nata de Coco arrives at the perfect moment. With its unique wide opening can, chewy nata de coco inclusions, and refreshing grape taste, it tick all the boxes for the modern beverage buyer. Supported by RITA's global manufacturing expertise and certifications, this product offers UK retailers a low-risk, high-potential addition to their beverage aisles.
Frequently Asked Questions
What is the volume of the Bici Bici Grape Drink?
It comes in a 325ml wide opening can.
Is the nata de coco real coconut jelly?
Yes, it contains big-size nata de coco pieces made from fermented coconut water.
Can I order this product for my UK convenience store?
Yes, you can purchase through RITA Drinks UK or contact the company for wholesale inquiries.
Does RITA offer private labelling for this drink?
Absolutely. RITA provides full OEM/ODM services, including custom labels and packaging.
What certifications does RITA hold?
RITA is certified with BRC, FSSC 22000, Halal, Kosher, ISO, GMP, HACCP, and SMETA.