Vietnam, the world’s largest producer of robusta coffee, is increasingly making headlines in the global coffee market. Known for its affordability and high caffeine content, robusta coffee has gained prominence in recent years, driven by changing consumer preferences, supply chain dynamics, and environmental challenges affecting coffee production worldwide.

As the coffee industry evolves, Vietnam’s robusta coffee sector is positioned to play a pivotal role in shaping global coffee trends.

From November 13 to 16, 2024, Rita company will proudly participate in Foodexpo 2024, Vietnam's premier international food industry event. This year's expo will feature over 500 booths, showcasing the products of nearly 400 businesses from over 20 countries and regions worldwide. Foodexpo 2024 is Vietnam's top food industry event, bringing together industry leaders and creating the perfect business growth and networking space.

After a remarkable showcase at PLMA Amsterdam, Rita Company is thrilled to bring its innovative spirit to PLMA Chicago 2024, taking place November 17–19. The PLMA in Chicago will bring together over 1,700 exhibitors from more than 60 countries.  

As one of the world's largest economies, China's expanding middle class is fueling demand for diverse, high-quality products, making it an idea for Rita’s expansion and adaptation to the rapid market of China.