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Rita Food & Drink Co., Ltd at Thaifex 2025

 

Discover Rita Food & Drink Co., Ltd at Thaifex 2025 – A Flavorful Journey Begins

 

In the ever-evolving world of food and beverages, Thaifex 2025 stands out as one of the most influential trade shows in Asia. This year, Rita Food & Drink Co., Ltd is proud to once again take part in this prestigious international event, bringing its latest innovations and delicious products to the global stage.

 

About Rita Food & Drink Co., Ltd

 

Established as a leader in the Vietnamese beverage industry, Rita Food & Drink Co., Ltd specializes in producing high-quality drinks that are exported to over 100 countries worldwide. Known for its strong commitment to quality, creativity, and sustainability, Rita offers a wide range of products including juices, coconut water, aloe vera drinks, energy drinks, and teas.

Each product from Rita Food & Drink Co., Ltd is crafted with care, using modern technology and premium ingredients. The brand continues to grow by adapting to market trends while staying true to its mission: to refresh, energize, and inspire.

 

Why Thaifex 2025 Is Important for Rita

 

Thaifex 2025 is more than just an exhibition—it's a gateway to international trade, a place to connect with global partners, and an opportunity to showcase excellence in food and beverage innovation.

By participating in Thaifex 2025, Rita Food & Drink Co., Ltd aims to:

• Showcase new product lines with advanced packaging and flavors
• Connect with international buyers and distributors
• Highlight the strength of Rita products in terms of quality, taste, and health benefits
• Explore future trends and expand its global network.

What to Expect from Rita at Thaifex 2025

 

At this year’s exhibition, Rita Food & Drink Co., Ltd will present an exciting selection of its most popular beverages, including:

1. Natural Juices

From mango to guava, pineapple to orange, Rita products offer 100% natural fruit juice options with no added preservatives.

2. Coconut Series

Featuring pure coconut water, coconut milk, and tropical blends, this line is a highlight of Vietnamese tropical essence.

3. Functional Beverages

Energy drinks, detox drinks, and immunity-boosting formulas crafted for modern consumers with active lifestyles.

4. Herbal and Tea Infusions

A perfect balance between tradition and modern refreshment – such as Rita’s Peach Ice Tea, Lemon & Mint Tea, and Aloe Vera Tea.

 

Innovation and Sustainability

 

Rita not only brings bold flavors but also a bold commitment to sustainability. In 2025, Rita Food & Drink Co., Ltd is introducing new eco-friendly packaging, reducing carbon footprint, and supporting local farmers through fair trade practices.

These efforts are in line with the rising consumer demand for sustainable and responsible products, something that will be strongly communicated during Thaifex 2025.

 

Visit Us at Thaifex 2025!

 

Join Rita Food & Drink Co., Ltd at Thaifex Anuga Asia 2025 – Asia’s leading food and beverage trade show – to discover our latest innovations in healthy, refreshing drinks. From coconut water to fruit juice and ready-to-drink teas, explore beverages that blend tropical flavors with modern convenience.

• Location: IMPACT Muang Thong Thani, Bangkok, Thailand
• Date: May 27–31, 2025
• Hall: 1
• Booth/Stand No.: NN57

Our team is excited to meet international buyers, distributors, and partners looking for premium-quality, export-ready beverage products. With eye-catching packaging and consumer-driven innovation, Rita is ready to quench your thirst and fuel your business growth.

Visit us and experience the taste of Vietnam in every can. Let’s shape the future of F&B together at Thaifex 2025.

Conclusion

 

Thaifex 2025 is set to be a milestone event for Rita Food & Drink Co., Ltd. With a vibrant booth, a strong product lineup, and a spirit of innovation, Rita is ready to make a lasting impression on the international food and beverage scene.

Stay tuned, follow us online, and experience the flavor revolution with Rita products!

CEO Lin Hong Wei’s Strategic Visit to Vietnam: Steering Rita Company Through Global Trade Challenges

Vietnam at the Crossroads of the Global Trade War

 

Over the past decade, Vietnam has risen as a key player in global manufacturing and export. However, the intensification of the global trade war, especially between major economic powers, has created both opportunities and considerable challenges for the country.

Recently, the United States imposed a substantial 46% tariff on select Vietnamese exports, including food and beverage products. This move, driven by heightened concerns over trade balances and supply chain dependencies, placed Vietnamese companies under immense pressure. Increased costs, shrinking margins, and growing competition from alternative markets have forced businesses to rethink their strategies.

In this high-stakes environment, Rita Food & Drink Co.,Ltd, a leading beverage manufacturer, recognized the urgent need for proactive leadership and resilient strategies to navigate the storm.

 

 

CEO Lin Hong Wei’s Visit: A Critical Leadership Move

 

Recognizing the gravity of the situation, CEO Lin Hong Wei embarked on a pivotal visit to Vietnam. His mission was clear: to directly assess the market dynamics, engage with local teams and partners, and develop adaptive strategies that would not only safeguard Rita Food & Drink Co.,Ltd during these turbulent times but also position the company for sustained growth.

More than just a symbolic gesture, the visit of CEO Lin Hong Wei demonstrated decisive leadership, a hands-on management approach, and an unwavering commitment to supporting Rita’s operations in Vietnam.

 

Understanding the Impact of the 46% Tariff

 

The 46% U.S. tariff presents multifaceted challenges for companies like Rita:

• Cost Pressures: The increased tax burden makes Vietnamese products significantly more expensive in the U.S. market, reducing price competitiveness.
• Market Share Risks: With higher prices, American consumers and businesses may turn to alternative suppliers from other countries, such as Thailand or Mexico.
• Operational Strains: Managing international logistics under the weight of increased tariffs adds complexity and potential delays.

For Rita Food & Drink Co.,Ltd, which had been steadily building its brand reputation in the United States, the new tariff landscape threatened to slow momentum and disrupt strategic plans. Immediate action was required to protect the brand’s foothold and maintain growth trajectories.

 

CEO Lin Hong Wei’s Strategic Vision for Rita’s Resilience

 

During high-level meetings held at Rita’s Vietnam headquarters, CEO Lin Hong Wei outlined a comprehensive and forward-looking action plan based on five key pillars:

1. Expanding into New Markets

Diversification is crucial. While the U.S. remains important, Rita Food & Drink Co.,Ltd is now actively targeting new export destinations:

• Asia-Pacific: Leveraging strong demand for healthy beverages in countries like Japan, South Korea, and Australia.
• Middle East: Expanding partnerships in markets such as the UAE and Saudi Arabia, where demand for premium fruit juices is surging.
• Europe and Africa: Building brand awareness in emerging European markets and tapping into Africa’s growing consumer base.

By diversifying its market portfolio, Rita can minimize dependency on any single market and enhance overall resilience.

2. Innovating High-Value Products

Understanding that consumers worldwide are seeking healthier, higher-quality products, CEO Lin Hong Wei emphasized the need for product innovation:

• Launching organic-certified beverages made with premium ingredients.
• Introducing functional drinks fortified with vitamins, minerals, and natural extracts.
• Developing zero-sugar and low-calorie options for health-conscious markets.

Through continuous R&D investment, Rita Food & Drink Co.,Ltd aims to move up the value chain and better meet the evolving needs of global consumers.

3. Strengthening Operational Efficiency

Cost control without sacrificing quality is imperative. Rita is deploying multiple measures:

• Automating production lines to increase consistency and reduce human error.
• Optimizing supply chains to streamline sourcing and distribution.
• Investing in digital management systems for real-time monitoring and predictive analysis.

By achieving operational excellence, Rita can better absorb external shocks and maintain competitive pricing even under heightened tariff pressures.

4. Building a Stronger Global Brand

A resilient brand can withstand external disruptions. CEO Lin Hong Wei announced a major push to elevate Rita Food & Drink Co.,Ltd's international brand presence:

• Enhancing brand storytelling focused on quality, sustainability, and authenticity.
• Increasing participation in global trade shows and exhibitions.
• Expanding digital marketing efforts, particularly on social media platforms and e-commerce channels.
• Forming strategic alliances with global distributors and retailers.

This multi-pronged branding approach aims to cement Rita’s reputation as a trusted name in premium beverages worldwide.

5. Preparing for Future Trade Volatility

Global trade dynamics remain unpredictable. Rita is preparing by:

• Developing multiple export hubs across Asia to reduce transit risks.
• Establishing legal and compliance teams specialized in international trade regulations.
• Creating flexible business models that can quickly adapt to tariff changes or new trade agreements.

CEO Lin Hong Wei emphasized that agility, preparedness, and foresight must become ingrained in the company's culture moving forward.

 

The Broader Significance of Lin Hong Wei’s Visit

 

The presence of CEO Lin Hong Wei in Vietnam during such a critical juncture sends a clear message to employees, partners, and stakeholders alike: leadership is about action, not just words.

His proactive engagement:

• Boosted employee morale during a time of uncertainty.
• Strengthened relationships with key suppliers and local authorities.
• Reassured global partners of Rita’s commitment to maintaining stability and quality.

Moreover, Lin Hong Wei’s hands-on approach sets a strong example of how leadership can directly influence operational resilience and strategic clarity in times of crisis.

Rita’s Roadmap to Global Success

 

While challenges remain, the future looks promising for Rita Food & Drink Co.,Ltd. By implementing the strategic initiatives outlined by CEO Lin Hong Wei, the company is better equipped to:

• Expand market share beyond traditional territories.
• Launch innovative products that meet global consumer demands.
• Build a future-ready organization that can thrive in a volatile, complex world.

Instead of viewing the 46% U.S. tariff as a roadblock, Rita sees it as an inflection point—a catalyst for transformation, innovation, and global expansion.

Conclusion

 

In a world where trade wars and global uncertainties are the new normal, resilience is no longer optional—it is essential.

Thanks to the visionary leadership of CEO Lin Hong Wei and the collective effort of its dynamic team, Rita Food & Drink Co.,Ltd is charting a bold new course toward global success.

Through diversification, innovation, operational excellence, and brand strength, Rita is not just surviving the storm—it is preparing to soar beyond it.

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